Develop optimization strategies that increase Brand’s search engine results rankings
Take responsibility of guest posting on relevant websites
Research SEO keywords to use throughout the company’s website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Should be able to Write compelling and high-quality website content, including blog posts and page descriptions, if required.
Update content and website links for maximum optimization and search engine rankings
Should understand and have deep in-depth knowledge of on-page and off-page SEO, Proven track record of getting rankings to the first page of google and beating high level competitors.
Requirements and skills
Minimum 3 years of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data on a daily basis
In-depth experience with website analytics tools (e.g., Google Analytics, Google search console, moz, ahrefs, and other SEO tools to show the performance report)
Brownie points for experience with other aspects of marketing, such as customer engagement and retention, Social Media Marketing.