Brand Manager

The Brand Manager is responsible for managing the brand strategy to ensure the company’s goals are met. The Brand Manager will be responsible for developing and implementing a successful brand strategy across all channels, ensuring the brand’s messaging is consistent and effective.

Responsibilities:

• Develop and execute brand plans, campaigns, and initiatives to meet business objectives.
• Manage the brand’s identity on all online and offline channels.
• Analyze customer data to create targeted marketing campaigns and segmentation.
• Monitor industry trends and develop insights to drive product development.
• Oversee the development of promotional materials and materials for trade shows.
• Monitor brand performance and adjust plans accordingly.
• Collaborate with other stakeholders to ensure the brand’s success.

Requirements:

• Bachelor’s degree in marketing, communications, or related field.
• At least 2 to 5 years of experience in brand management or a related field.
• Proven track record of successful brand strategy implementation.
• Excellent communication and interpersonal skills.
• Knowledge of marketing analytics, customer segmentation, and advertising.
• Ability to work independently and in a team environment.